Shut up and take my money

When in Rome, and all that. So, I've been watching alot of telly, and the ads are almost as long as the actual tv programmes, so you start to get to know them pretty well.

You also get to spot certain tropes and formulas that, despite being really obvious, must work, otherwise they wouldn't keep appearing.

First up, you've got the parental guilt-trip:
Do your children have gold-plated eyeballs? Why not? Don't you love them? Wow, you're a real ass-hat.
Its a cheap & nasty trick, but there is little that makes parents more emotive than the well being of their child. So using them as a tool is bloody clever!

A sub-set of the parental guilt trip is the in-house brand manager, where kids are groomed into selling the product to their parents on behalf of the supplier. This is achieved with a bit of carefully orchestrated mass hysteria:

Kids? KIDS?? AAAAAAARRRRGHHHHHH!

Next up: fear-mongering. This is mostly found in insurance or medical ads.
Do you sometimes scratch your nose? Does it smell bad when you poop? Is your vision impaired when you jam a fork in your eye? You've probably got poopy-scratch blindness. It affects 1 in 7 trillion Americans.
Seriously, don't stress it. You're much more likely to die from being hit by lightening. Or being eaten by coyotes. You should probably buy lightening insurance and coyote pills, just in case.

A more tricky one: product placement
Did you know that HP pay The Office to have their products placed? Me neither. The funniest is when companies deliberately disguise a logo, because the company wouldn't pay them to advertise. Like when the replace a glowing Apple logo on a very distinctive Mac Book with a glowing kiwi fruit.


Also...SMOKE MARLBORO CIGARETTES. SUPERMAN DOES. PROBABLY. I THINK HE STUFFED A FEW CARTONS DOWN HIS TIGHTS AND THEN SNUCK OFF BACK TO SMOKE THEM IN THE DAILY PLANET TOILETS. YOU'RE NOT SUPPOSED TO, BUT THE FIRE ALARM HASN'T BEEN WORKING IN THERE SINCE JIMMY BORROWED THE BATTERIES FOR HIS REMOTE CONTROL CAR. Anyway. I digress.

Finally, and this is a new one on me: Promotional consideration
On a legitimate level, this can be a company providing a prize for a game show and getting a few seconds (apparently 7 seconds is the norm) dedicated airtime for a bit of descriptive blurb to be read.
On a slightly more sneaky level, it might mean free hotel breaks for the station owners in return for a few seconds mention on a morning chat show. How many times have you heard the presenter tell you an anecdote about the restaurant they ate in last night, or the film they watched, or the musical they went to see? Hmm? Its always a bit creepy and rehearsed, isn't it? "So, Ian, what did you get up to last night?", "Well, Brenda, thanks for asking, I had a really fab time at Bernie's Steakhouse in downtown hicksville..."

Quid pro quo, Clarice...

Publix conveniences

You hear a lot about convenience in the US, but it's taking a bit of getting used to for this Limey pair (yes, I capitalise Limey - it is a proper noun).

In the UK convenience is a Tesco metro.

"Ooh - handy - we can nip up the road and get some extra yorkie puds if we run out on Sunday."

Adorables.

Brits - let's take a step back and explore the 'convenience' of this. Let us presume you are making a roast chicken with the works. Maybe you've got the kids coming over too. A lovely family meal. And if you run out of something you can walk round the corner and get pretty much anything you need.

Now, let's make this whole scenario a smidge easier. Rather than everyone come to you, chef, let's all meet at a restaurant, where they buy and cook the food. They nip out for extra yorkie puds. They even provide the loo roll and clean the toilet for you. And, you don't have to walk anywhere, just drive up and get a freshly cooked meal. You can probably have a yummy rhubarb crumble for afters too. And you don't have to do the washing up! See where I'm going with this?

Yes, yes - none of us can afford to go out every night to eat, but what if it was comparable to eating in? And what if it was a challenge to buy fresh fruit & veg unless you want to pay through the arse and go to an organic shop, a farmers market or Target and buy it pre-diced and bleached? Welcome to America, bitches. Where convenience just met affordability. I will have to actively seek out cheaper fresh ingredients in order to be able to affordably cook at home. Wtf??

I'm sure I'll find somewhere, but it's not as easy as Florida (damn I miss Publix). California seems to be lacking a Tesco or an ASDA. Whats wrong with wanting to buy fresh meat, local fruit & veg, Heinz ketchup and Frosties all in one place? I don't want own brand organic ketchup, so that's Trader Joe's out. I don't want my fruit to have been flown in by private jet from Libya, so I won't bother with Whole Foods, but I would like to buy fruit that is not pre-cubed and put in a plastic tub (thanks Target - I can do that myself). 

Gonna try Safeway and see if it's anything like the UK Safeway was. Wish me luck. I have the local Thai restaurant on speed dial just in case...

Halloween - its properly big in the States

We have Halloween in the UK too, its just not quite the materialistic pagan-fest it is here in the States. The shops are full of costumes, themed food and spooky cards, and, when my lovely teamies back in the UK remembered the phenomenon that is 'trick or treat' they put their Halloween candy order in - Tootsie rolls and Reese's pieces.

The big themes seem to be pumpkin-things (lattes, carvings, pie, cheesecake, muffins), candy corn, skelling-tons and dressing up. I've seen some pretty cool stuff - kinda wish we celebrated it more in the UK, although I don't know how American families cope financially, what with Halloween, Thanksgiving, Hannukah, Christmas and New Year all in the space of 3 months. Dayum - I'd be skint and fat by January.

Target had some cool foam wigs for grown ups - wish I'd thought of these. Super simple, but really impressive.

They also have the cutest selection of baby's and kids costumes.

There are some awesome bits and pieces on Etsy too, courtesy of Goddess of Jewellry, Couth Clothing, Nail dots. I guess Etsy pretty much guarantees that you retain your quirky-cool style whilst celebrating this particular holiday.

You can also yum it up with Picket Fence Confections.

And while you're all dressed up, why not head out trick or treating? Everyone seems pretty obsessed with:
a) having enough candy (thanks to Fox news for this incredible piece of topical journalism. *Le sigh)
b) how old is too old? The Today show had a poll and asked how old was too old. Apparently its ok as long as they make an effort to dress up. No teenagers in hoodies demanding the keys to your car instead of a funsize Mars bar.

And after all of that you've got a mind-blowing number of Halloween TV specials. For the kids there is the Toy Story, Sam & Cat and Haunted Hathaways specials, and for the grown-ups AMC are hosting, what appears to be, an entire month of 24/7 horror films. Seriously - in a country that edits out the naughty jokes for tv I was able to give myself the willies by watching Slither, Halloween and ALL of the Nightmare on Elm Street films at 11am?? AMCFearFest

Its not all cutesy - there's some proper scary shit.

Tenderloin - scarily cool

So, apparently the Tenderloin district of San Fran is either 'delightfully eclectic' or ruddy terrifying! Having read all the horror stories about people being attacked by meth heads I was able to see the lighter side of abject poverty and substance abuse when someone informed me that they had seen a homeless man poop in the street in Tenderloin. He added that he had also seen a couple having sex. In broad daylight. In the street.

I think we've made a decision - we will not be looking for apartments in Tenderloin.

All of that said we were treated to an awesome night out at a faux dive bar called Tradition. It was a bit like Porterhouse but with cocktails. And it introduced me to a thing called a sazerac.

No, not a sarlacc, or a sasanach, or a sasquatch, a sazerac. My drink of choice is a spiced rum and ginger beer. And, obviously, a well-placed jaegerbomb. So, needless to say I felt a little uncouth. That, however, was soon forgotten after one drink because these people know nothing of measures. In the UK I order a single shot and that is exacly what I get. Here I must have got a double in every drink, so after one (and no dinner) I was all about the 'couth'.


It certainly helped that the bar had a real London vibe to it. A bit hipster (grungy, but comfortingly trust-fund) and a bangin soundtrack.

The best thing about the place was the people though - turns out my disgusting sense of humour will serve me well here. FOR THE WIN.  

S'mores brownies - you are welcome

My plan isn't to actively make my husband fat, but I am enjoying the incredible new range of food available to me in the States, so it may be an unwanted side effect. Sorry, love.

After a bit of searching I have managed to find somewhere that sells local fresh fruit and veg, which isn't normally important to me, but when the only alternatives are Trader Joe's (hippies shipping organic stuff from the other side of the planet, and missing the irony of their endeavours), Target (its cool - poor people don't need fresh fruit & veg) and Whole Foods (yey - they have organic tampons. Srsly) and we are living in a place nicknamed 'the fruit bowl' it is very odd that I've had to actively seek local farming produce.

Glad I did though - the plums from the financial district farmers market were delish!

Anyhoo - I've been experimenting a bit, now I have a kitchen again and an incredible selection of food at my disposal, and lo, s'mores brownies were born.

S'mores is a thing that you hear about alot in the American culture that bleeds across the pond, but I am still suspicious of American chocolate (Hersheys? Really??) so I thought s'mores brownies were the best way to try them for the first time. I was right.

I'd love to post a picture, but I burnt the marshmallow's on the top, so they looked a bit pox-marked. Also, they all fell in my tummy before I had the chance to photograph them. But they existed, and the world is a better place for it.

I used the brownie mix from Trader Joe's, added a graham cracker base (like a traditional digestive biscuit cheesecake base), crumbled extra graham cracker bits into the mixture, along with some baby marshmallows. Cooked it all up, drizzled Trader Joe's caramel sauce over it and squished some extra marshmallows into it. The next bit went a bit wrong, but I was supposed to toast them gently. Instead I burnt them horrifically and had to scrape them all off. That little mistake aside these were the chewiest and most delish brownies I have ever eaten. I rock.

My ass thanks you

So, week 1 in my new home is nearly over. The heatwave was much appreciated, California. Ta muchly. This week I have mostly been exploring. Walking up hills. Walking down hills...

Did I say hills? HILLS?? Primrose Hill is a hill. Portsdown Hill is a hill. I have been scaling mountains. I have seen NO fat people here in San Fran, and I think I know why (aside from the meth addiction, I mean). People of the City* - you must have buns of steel.

And even when you're walking downhill, you're still, somehow walking uphill? My ass and shins are sore. And, even more so, my lungs are seriously piddled off with me.

And don't even get me started on the driving. Friscans (thats a thing, right?) must be thrill-seekers because driving up a cliff face and stopping at the top at a red light is a standard occurrence. I know most of the cars are automatic, so you're not fighting with biting point, but, honestly, I think I'd rather be in control. I trust my own leg more than an automatic car.

After a week I've started getting smart with the walking, though - there are a few doozies near our apartment, but if you go one block further the hill is much less terrifying. And if I spot a downward slope just before a bun-breaker I'll keep walking and find another route - downward slopes can be just as tiring and are a waste of muscle when you have to work twice as hard o the next block to make up for it.

I've also now discovered this Hill Mapper by a genius Sam Maurer. Sir, my ass thanks you.

In short - walking around San Fran is so much fun. Chinatown, the finance district, Union Square - all the northern parts of the city are so interesting and, for a Brit, the architecture is like nothing I've seen before. You also feel extra virtuous - all the hills mean that I am not missing the gym at all (I doubt Gym's missing me either. We kinda fell out after the wedding. I stopped visiting and calling. He got all possessive and kept begging me to come back. It was weird.) You'll need some good quality shoes - my crappy H&M pumps that were fine for scaling the escalators at Charing Cross are next to useless here.

I'll get back to you on the driving front though...


* Yeah, I know, someone needs to tell them that the only 'City' (capital C) is in London, but I've only been here a week, gimme a chance.

The Simpsons get unionised

So, it was after a few minutes of watching local TV station KRON 4 (named after Kang & Kodos' cousin from out of town) that I realised that the BART strike was actually not a result of the pay -demands from a precocious fictional 11 year old cartoon character. It turns out that transport workers the world over are downtrodden and underpaid/spoilt kids (depending on where you're standing on this argument). Having left the threat of TfL strikes in London I have flown straight into threatened strikes on the BART and the buses in San Fran. Good job I'm enjoying the hill-walking around town.

Before anyone starts getting on any political soap boxes, calm your tits. 

I am not here to comment on the specifics of the proposed strike, nor am I going to comment on the principle of Unions, blah blah blah. TBH I don't know the specifics, and I couldn't comment on the way transport workers are treated in the US anyway - I know nothing of pay and benefits.

Its just interesting that at a time when I'm seeing so many differences between my homeland and my new city its actually quite comforting to see this parallel. There are the same characters, the same complaints and the same anger. There is much more of a media pantomime here, though, which makes it easier to identify your own heroes and villains. It also makes it easier to suss out the political allegiances of the respective TV stations, which is very handy to know when you're trying to make sense of other stories. I'm looking at you, Fox news...

Interesting as this is I hope it all gets resolved soon though - unlike London there seem to be less public transport options here, so if the BART goes down people seem to have to get up at ridic-o'clock to get buses/coaches. If the tube goes down its a massive pain in the arse, but, even at the arse-end of the Northern line, there are still other options.